Swiss speaker specialist Piega targets UK

High-end Swiss loudspeaker manufacturer Piega is targeting the UK for growth with the opening of a new subsidiary.

The first products will be available from September 1, with the launch of the Piega Classic Range of traditional wooden cabinets. Others will follow.

The family-run business has also appointed Big Red Sales as its sales force in the UK.

Big Red Sales director and founder John Reddington will sit on the board of the new subsidiary with Terry Harrison as company secretary. Turnstone AV will handle distribution from its headquarters in Andover.

Piega’s core technology is its bespoke ribbon drivers and ribbon tweeters, employed since it introduced its first loudspeaker 28 years ago.

Piega also lays claim to being one of the first companies to use an extruded aluminium enclosure. It launched its first production model in 1989.

Piega co-founder Leo Greiner said: “We are very excited to be having a significant presence in the UK and delighted to have a partnership with Big Red Sales, who we are confident will help us promote and market our brand to discerning high-end British hi-fi retailers.”

Big Red Sales founder John Reddington added: “Based on considerable experience of loudspeakers during my career in the industry, I am very impressed with the high quality and style of the Piega products. And I am confident they will be highly attractive to discerning audiophiles. So I am delighted that we are now helping to launch its leading-edge products to the hi-fi specialist companies within our retailer base.”