Swan celebrates a successful 2018
Swan Products Ltd has announced another great year in terms of sales, business growth and development.
Contributing factors included the continued collaboration with the popular presenter, DJ, cook book author and designer, Fearne Cotton. Established in 2017, named aptly as the Fearne by Swan range, Swan Products produced a collection of colourful kitchenware and cookware items available in four on-trend pastel colours. In 2018, the range extended with the arrival of the Fearne by Swan Housewares collection.
Towards the end of last year, there was another exciting launch for Swan, with the introduction of its new Scandinavian inspired Nordic range.
Consisting of kettles, microwaves and two- and four-slice toasters, the collection was a hit with visitors at the Exclusively Housewares exhibition in the summer.
It was also a great year for awards, with Swan celebrating yet another ‘On Trend’ accolade from the consumer insight company, Scarlet Opus, for a fourth consecutive year for the set of four Mix and Match Dip Dye Mugs from the Fearne by Swan range. The Fearne by Swan Jug Kettle was also awarded the prestigious ‘Quiet Mark’ from the UK Noise Abatement Society, only the second kettle to achieve this accolade.
Swan returned to Berlin in September to exhibit at the world’s leading show for consumer electronics and home appliances, IFA. Here, the company announced the launch of a new partnership between the company and North American vacuum cleaner brand, Eureka, to bring a new range of powerful upright, cordless and cylinder vacuums to the UK market in 2019.
David Foulstone, general manager at Swan Products, commented: “2018 was a brilliant year! We continued the success of the Fearne by Swan range with the launch of the award-winning Housewares Collection and secured a key partnership with vacuum cleaner brand, Eureka.
“Looking ahead with various new launches and partnerships in the pipeline, we are committed to keep the success of Swan brand on the front foot, maintaining our reputation as one of the longest established British brands.”