Support the first annual Food Waste Action Week

Two brands within the home appliance sector – Hisense and InSinkErator – are supporting the first annual Food Waste Action Week, which takes place this week (1-7 March 2021).

Appliances manufacturer, Hisense, has partnered with WRAP (Waste and Resources Action Programme) to support the action week and it has developed a range of bespoke recipes designed to use up common leftovers to tackle food waste, which have been shared on its digital channels.

The Chinese brand is also donating a brand new PureFlat RQ760 Fridge Freezer to WRAP as a competition prize. The PureFlat RQ760 is loaded with technology to help food stay fresher for longer, such as My Fresh Choice, where at the touch of a button temperatures can adapt across different cooling zones, allowing for additional storage space for food when needed.

InSinkErator is also supporting with a variety of social media activities to increase the awareness of the campaign and it is arranging giveaways for consumers to win an InSinkErator food waste disposer. In addition, the company is providing support to the Watford Food Bank, which is situated near its UK headquarters.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe and Russia, InSinkErator, said: “We champion the Food Waste Action Week initiative and believe it is necessary for us all to make lifestyle changes to protect the future of our planet. We will continue to educate consumers on the effect food waste has at landfill sites, while offering sustainable solutions to reduce the amount of food waste ending up in landfill.

“Make sure to follow the campaign hashtag #FoodWasteActionWeek for hints, tips and recipe ideas, as well as InSinkErator social media channels for the chance to win a Good Housekeeping approved M 66 food waste disposer for your own home and reduce your carbon footprint.”

Food Waste Action Week, an initiative devised by WRAP, focusses on the message that ‘Wasting Food Feeds Climate Change’. WRAP aims to change consumers’ attitudes and behaviours towards food, encouraging everyone to make lifestyle changes that benefit the environment by sharing statistics on the impact that food waste has on the world we live in.

For example, UK households throw away 4.5 million tonnes of edible food every year and wasted food accounts for more global greenhouse gas emissions than flying.

Head of Marketing at Hisense UK, Arun Bhatoye, added: “Tackling the issue of food waste is an ongoing battle and we are passionate about providing solutions that can really help shoppers reduce waste in their daily lives. We are proud to be supporting WRAP with Food Waste Action Week and continuing to spread awareness on this important topic.”