Superfi closes down

It has been reported that specialist hi-fi and audio-visual retailer, Superfi, ceased trading on 4 February and now its six UK stores appear to have closed.

Sources indicated that the company has told suppliers in an email that it intends to enter into administration and that all existing stock has been transferred to the firm’s central warehouse.

ERT contacted Superfi about this but unfortunately did not receive a reply.

News has spread across the industry. Paul Laville, CEO of T21 Group, told ERT: “I’m genuinely saddened to hear the news breaking this afternoon that Superfi has apparently closed its stores and ceased trading. It’s a story that cuts particularly deep, more so (to me at least) than the news of HMV’s demise at the start of the year, which though it’s now been saved was quite shocking enough.

“Superfi is one of our own – a business staffed by good people who always seemed to me to have a real passion for what they did. Not a massive, impersonal corporation, nor a dinosaur out of touch with the times, but a company with progressive aims keen to showcase the latest and best in audio visual and connected technology, and find ways to make it all come alive for their customers.

“If Superfi does have to pull the shutters down for good, it’ll be a real loss to the industry and my heart goes out to everyone who will be effected by the closure of the business.”

The company has stores across the UK in Birmingham, Manchester, Nottingham, Derby and Lincoln. Lincolnshire Live (lincolnshirelive.co.uk) has reported of the “mystery” surrounding the sudden closure of the Superfi outlet on Lincoln High Street, with customers “demanding answers”.

“The shutters are down on Superfi on the upper end of the street, with no sign to say why, and stock is still visible inside the premises,” the website stated. In addition, it reported a growing Twitter conversation on the matter between locals, with one saying “@Superfionline why are no stores answering phone calls?” and another “So what’s going on with Superfi? I have a lot on order but no answer from any number and the stores I checked were closed”.

What Hi-Fi? claimed that at Superfi’s London store in Camden high street most of the stock had been removed and that workmen were inside “removing the store fittings and clearing up”.

At the time of writing, the company’s website – www.superfi.co.uk ­– was not accessible.

Image courtesy of Retail Gazette.