Success for DER KREIS at Euronics Showcase

DER KREIS UK, part of Europe’s kitchen and bathroom buying group, reported of “tremendous success” at the Euronics Showcase earlier this month. 

In 2018, DER KREIS partnered exclusively with Combined Independents (Holdings) Ltd (CIH), part of Euronics, to offer members a comprehensive kitchen sales support package.

It was the first exhibition opportunity for DER KREIS to engage face-to-face with CIH members and explain the business benefits of adding fitted kitchens or expanding their existing kitchen sales.

The DER KREIS stand showcased two of the group’s furniture ranges, Nobilia and Nolte, plus a range of complementing appliances from Caple. CIH members could also win a steaming hot water tap from InSinkErator on the stand.

Bill Miller, Managing Director, DER KREIS, commented: “The Euronics Showcase was excellent with the visitors very positive about the new business opportunity. We certainly exceeded our target and achieved our objectives, which is very encouraging that our unique offer is exceedingly attractive.”

Stuart Cook, Chief Executive Officer, Combined Independents (Holdings) Ltd, added: “It was a terrific Euronics Showcase this year and being able to offer members a unique kitchen furniture package has been a great success. Our members certainly appreciate the advantage of being able to expand their electrical retailing business and offer consumers a complete kitchen appliance and furniture package.”

Through the unique partnership with DER KREIS, CIH members are supported with a discounted cost on attendance at the highly respected kitchen design training course from the industry professional, Renee Mascari, Creative Director of Mascari Design. In addition, preferential rental terms are provided on the market leading Winner Design, kitchen CAD system, from Compusoft.

Furthermore, CIH members are supported with warehousing for the kitchen furniture, a home delivery service and assistance in sourcing approved, local kitchen installers. This unique support package will provide all of the necessary tools that will enable CIH members to successfully, and confidently, retail fitted kitchens.