Sony unveils new products at IFA 2019

At IFA 2019, which begins today, Sony has announced it will be unveiling some new products.

At the Sony press conference held yesterday (Thursday), Shigeki Ishizuka, Senior Executive Vice President and Officer in charge of Electronics Products & Solutions Business, Sony Corporation, took to the stage. He affirmed that Sony’s purpose is to “Fill the world with emotion, through the power of creativity and technology,” and that company will continue creating ground-breaking hardware to deliver new value for creators and users. He stated that Sony will continue to deliver ‘Personal Entertainment Solutions,’ custom tailored experience to each individual user, by combining Sony’s very best products and technologies.

The manufacturer is exhibiting a suite of audio technologies and products that can combine with smartphones or other devices. Visitors to IFA will get the chance to experience 360 Reality Audio, a new music experience that immerses users in sound to give the feeling of being at a live concert. The 1000X series of wireless headphones boasts top of the line noise cancellation and superior sound to achieve a richer audio experience.

The new addition to the range is the neckband style WI-1000XM2, which joins the award-winning headband style WH-1000XM3 and truly wireless WF-1000XM3. Featuring the same HD Noise Canceling Processor QN1 as the WH-1000XM3, this new model achieves industry-leading noise cancellation and high sound quality. Its flexible, lightweight silicon neckband lets you enjoy your favourite music in comfort and style.

In the TV category, Sony is also exhibiting its line-up including the BRAVIA MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs, which launched in Europe this spring. The powerful Picture Processor X1 Ultimate displays all content, including 8K. Additionally, the new Sound-from-Picture Reality achieves the perfect harmony between audio and picture to deliver unique viewing experiences as only BRAVIA can.

The exhibit also features products with Android TV that will enjoy improved operability when connected to the Google Assistant, Amazon Alexa, as well as with Apple AirPlay 2 and HomeKit support, which is coming later this year.The Signature Series pursues sound excellence for the personal listening experience by bringing together Sony’s suite of audio technologies cultivated over several decades. The latest products in this series are the high-resolution audio compatible SA-Z1 near field powered speaker system.