Sony sets sights on smart speaker market

Sony has officially entered the smart speaker market with the launch of its 360-degree speaker at this year’s IFA show in Berlin.

The LF-S50G features built-in Google voice assistant and “superior” sound in a compact speaker.

The company also used the show to add three new variations of noise-cancelling wireless headphones to the 1000X series.

Along with these, Sony introduced three new h.ear headphones and matching Walkman, which have had a colour refresh with influences from the latest fashion trends. The five new shades are horizon green, twilight red, greyish black, pale gold and moonlit blue.

The new NW-ZX300 Walkman is the latest edition to ZX series and features a balanced output and its S-Master HX full digital amplifier.

Sony 77 inch Bravia OLED A1 4K HDR TV
Sony 77 inch Bravia OLED A1 4K HDR TV

The MHC-V90DW high-power audio system is described by Sony as “massive” in terms of its size, quality, features, lighting and sound and has its own Japanese name, Muteki, which we are told means ‘soul shaking sound’ and ‘massive design’.

Two new speakers have also been added to the Extra Bass range – the GTK-XB60 and the GTK-XB90 – which will carry the range forward being the largest to date in size and sound, while being wireless and portable.

For photographers, Sony has launched the waterproof and ultra-compact RX0, which is said to offer multi-unit and multi-view shooting.

Lastly, the brand has announced its 77in Bravia OLED A1 4K HDR TV, previously offered in 55in and 65in sizes. It will be available in late September for a price of £19,999.