Siemens goes all-virtual for new product brochure

Siemens has launched its first fully interactive virtual brochure. It brings products to life using state-of-the-art CGI modelling, animation and cinematic storytelling – “an exciting alternative to printed marketing collateral”, the company said.

Simply called virtualBrochure, it is a free-to-download app via Google Play or the App Store. It allows users to search for Siemens products, and then rotate, zoom and interact with them in a way like never before. Every appliance can be explored in interactive 3D in close-up detail, and replayed as animated movies within the app.

Launching with the Siemens StudioLine range of appliances for now, while the complete appliance collection will be available in the Brochure format later this year, the virtualBrochure will also be available as part of the Virtual Worlds 4D Theatre experience at Siemens’s flagship London showroom.

Consumers will be able to see and interact with the latest products in greater detail. For example, products such as the new glassDraft Air downdraft extractor, which can be seamlessly integrated alongside the induction hob thanks to its slim glass design.

Produced by Virtual Worlds Augmented Reality, products leap from the app, enabling retailers to expand on physical showroom displays, removing the challenges and boundaries of limited floor space.

Gaelle Thibaud, Siemens Marketing Manager, commented: “We are excited to be launching our first virtualBrochure and are looking forward to sharing it with consumers. This state-of- the-art brochure means that consumers can explore the products in even more detail and, thanks to the Augmented Reality, they can see the appliances in their kitchen, which will make a huge difference when looking to purchase.

“We’re sure this new technology will be a valuable tool for consumers and retailers when they are deciding on their new products.”

Virtual Worlds Managing Director, Nathan Maclean, added: “Embracing digital technology in this way creates a whole new planning and buying experience for the end user, giving a much clearer idea of what products will actually look like in situ. We’re delighted to be working with Siemens to create the first virtualBrochure, which offers the accessibility and flexibility of a digital brochure that can be carried in a pocket and accessed at anytime, anywhere.”