Sennheiser concludes sales agency agreement with Big Red Sales

Sennheiser has announced that the sales agency agreement between Sennheiser UK Ltd and Big Red Sales has ceased, as of the beginning of December.

The sales partnership between Sennheiser and Big Red Sales, based in Berkshire, ends after more than a decade, as Sennheiser is reevaluating its engagement with channel partners in the UK. Moving forward, Sennheiser’s Ian Sanders, National Account Manager, will be leading a focused programme to work with the brand’s valued independent retail partners, while it is also doubling down on its commitment to its retail channel partners in the UK.

Tom Martin, Retail Sales Director UK, Ireland & Nordics at Sennheiser, said: “The time was right to reassess how we deliver the best service to our valued independent channel partners as we move into 2020.”

With the introduction of Sennheiser’s multi-award winning AMBEO Soundbar to complement a growing smart and connected portfolio of consumer headphone products, there has never been a brighter future for Sennheiser re-sellers.