At the IFA Global Press Conference last month, Sennheiser and IFA jointly announced that the audio specialist will be the Global Audio Partner to IFA in 2019. Billed as the place where “consumer tech meets innovation”, IFA with its international activities provides a perfect platform for Sennheiser to demonstrate its ambition to shape the future of audio.
“After many years as part of the IFA community, we are delighted to become the global Audio Partner of IFA,” said Dr. Andreas Sennheiser, Co-CEO, Sennheiser Electronic GmbH & Co. KG. “This partnership is particularly exciting as we will not only participate in IFA Berlin but will also be proud to support the international activities of IFA. With a fast-growing market in China, we are especially looking forward to participating in CE China and its Retail University, as these provide outstanding opportunities to get closer to our customers in this vibrant marketplace, build ever stronger relationships and leverage exciting new opportunities.”
Commented Jens Heithecker, IFA Executive Director, “We are pleased to bring our longstanding partnership with Sennheiser to a new global level. For both partners, measurable positive effects are created.”
At IFA Berlin, Sennheiser will be showcasing its immersive AMBEO 3D audio technology, which delivers an immersive experience that recreates natural audio. With AMBEO, Sennheiser offers an end-to-end solution: from recording and mixing to playback and with solutions for both audio professionals and consumers.
Reflecting the rapid evolution of virtual and augmented reality, Sennheiser will additionally be demonstrating its AMBEO applications for VR and AR at IFA Next. In these fields, the realism of 3D audio will play a vital role in completing the immersive quality nature of VR and AR experiences. Bringing together researchers, industry professionals, start-ups and retailers, IFA Next is a global innovation hub that aims to facilitate a dynamic transfer of knowledge, ideas and information.
For a taste of a far nearer future, visitors to IFA Berlin will have an opportunity to experience AMBEO Soundbar and other product releases at the Sennheiser booth. Bringing the power of AMBEO to the home, this breakthrough device, which is available from this month in selected markets, offers an unparalleled sonic experience, with immersive 5.1.4 3D sound from a single audiophile device.
Sennheiser will also be bringing its expertise in professional audio to IFA Berlin. As Official Audio Partner, the audio specialist’s microphones and wireless equipment will be used across many of the major IFA stages.