Samsung’s latest flagship ‘playground’ store opens in Westfield Stratford City

Samsung Electronics has officially opened the doors to its brand-new flagship experience store in Westfield Stratford City in London.

The Samsung Experience Store (SES) is the manufacturer’s latest venture, providing a new ‘playground’ for consumers to play, learn and find solutions. Measuring 480sq metres, SES Stratford is the UK’s largest Samsung Experience Store and will feature the widest range of Samsung mobile, tablet and wearable products currently available to buy.

The store is now open in time for Black Friday, where the company will be celebrating with a series of exciting activities taking place in-store:

An array of limited time deals on a range of products; a free personalised tote bag with any purchase, customised by the Graffiti Kings; next level selfies, where customers can have their selfie printed on a cup of coffee; and an in-store DJ will play the latest hits.

Designed to give customers an immersive brand experience, they can enjoy regular Galaxy Workshops and learn how to get the most out of their device. From learning how to create video content to tips and tricks for capturing stunning shots, customers can discover the benefits of using a Galaxy device in group sessions and one-to-one tutorials.

Andy Webb, Director of Samsung Experience Stores, commented: “We’re delighted to expand our Samsung Experience Store portfolio with the opening of our largest store yet in Westfield Stratford City.

“We’d encourage customers to explore the store and what it has to offer, as we’re confident there’s something for everyone to enjoy. From fun workshops to exclusive deals, customers will not be disappointed at the vast array of workshops and experiences on offer in-store.”