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Samsung to host virtual experience event to launch new products

Samsung has announced that it will host an immersive virtual experience, called ‘Life Unstoppable’, to unveil the latest innovations from Samsung’s TV, audio, home appliance, mobile phone and wearables businesses.

The brand will take guests through an interactive virtual world, unveiling new products, and demonstrating how the 2020 line-up provides entertainment, creativity, and efficiency for today’s digitally connected lifestyles.

Life Unstoppable is a 45-minute virtual and dynamic journey of Samsung’s newest pioneering technology. The interactive world will allow guests to explore multiple new product launches in TV and home appliances from the comfort of their own home. The latest innovations within Samsung’s integrated ecosystem will offer solutions to consumer needs – from maximising in-home entertainment and connected gaming experiences, to efficiency with smart digital appliances, and enabling creativity for work and play, both at home and on-the-go.

After revealing that it will not be showcasing at this year’s IFA exhibition in Berlin, this digital experience is one way Samsung is enabling its business to adapt in response to recent global shifts in travel restrictions, working environments, and face-to-face interaction.

Samsung Europe’s Chief Marketing Officer, Benjamin Braun, said: “At Samsung, we continue to bring game-changing innovation to our customers and our society. We are excited to reinvent the way we will unveil our new line-up of mobile phones, wearables, TVs, home appliances and more – a journey that will showcase how our connected, breakthrough technology fuels a Life Unstoppable.”

Life Unstoppable takes place on 2 September 2020 from 9am BST/10am CET, and will be open to media, retail and industry partners. Those interested in registering to attend the event should contact Georgina.speller@ketchum.com

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