Roberts Radio has invested more than £100,000 in a national press advertising campaign.
Running now until mid-December, the campaign promotes two key ranges in its audio portfolio – the R-Line, a new range of multi-room speakers, and the Revival Collection.
The campaign will include full-page ads running in a mix of national newspapers and supplements, including the Mail on Sunday, Guardian Weekend, Daily Telegraph, Observer Magazine, Evening Standard, Metro, Express Saturday Magazine as well as the Radio Times.
Roberts chief executive Owen Watters commented: “It’s crucial to seize the Christmas opportunity and this campaign aims to ensure Roberts features on the Christmas wish list. We have two exceptional ranges with R-Line and Revival and we absolutely want to shout about them and capture attention this Christmas.”