Richer Sounds to sell Chord’s Mojo DAC

Chord Electronics has signed a deal to sell its Mojo DAC through the Richer Sounds chain of stores.

Mojo was initially added to Richer Sounds’ brand line-up through telesales, online and six stores Reigate, Southampton, City, Chelsea, Preston and Maidstone.

It was launched in Richer’s London stores from February 15 and will continue to be rolled out across its retail network in the coming months.

Neil White, Richer Sounds’ hi-fi and AV category manager, said: “Richer Sounds are delighted to now be working with Chord Electronics on this fantastic new product. There is huge excitement from all colleagues in our stores, in having the opportunity to recommend and represent the brand moving forwards, and we feel we can give great exposure to consumers throughout our estate with detailed information and product demonstrations on Mojo.”

Chord Electronics’ sales manager Colin Pratt said: “I’m delighted Chord Electronics has joined forces with Richer Sounds to bring our award-winning Mojo to its retail chain and online store. Richer Sounds’ expansive network means it’s even easier for consumers to experience the benefits of Chord’s proprietary-technology DACs, regardless of source.”