Pure chief executive Paul Smith has stepped down from the business with immediate effect.
Rob Haycock, who is currently chief commercial officer, will now take on the running of the audio manufacturer, which is said to be entering ‘an exciting new phase of growth’.
In a statement, the company said that Mr Smith, who was appointed in 2006, had been pivotal in growing the Pure business and turning it into one of the world’s leading digital radio brands, while also spearheading the digital radio agenda in the UK and beyond.
Said Sir Hossein Yassaie, chairman of Pure International: “I would like to thank Paul for all his many years of commitment and support to Pure. He has been instrumental in leading the company through many successes of the brand and I wish him the best for the future.”
He added: “I would also like to take the opportunity to welcome Rob to his new role as CEO. It will be a pleasure to work together with Rob and the board of directors, in taking Pure into the next phase of development.”
Mr Haycock was previously CEO at UK consumer electronics distributor, Kondor. Prior to that, he worked for almost 17 years in the financial sector with KPMG.