Pure appoints Pik-a-Pak as distributor for indies

British digital radio brand Pure has appointed Pik-a-Pak as its new distribution partner for the UK independent channel.

Pik-a-Pak will focus on the supply and support of Pure’s digital radio line-up and the appointment is effective immediately.

Said Steve Norris, group manager at Pik-a-Pak: “Pure is a fantastic addition to the range of quality brands within our portfolio.

“As the world’s number-one brand in digital radio, they offer pioneering products, backed with a market-leading three-year warranty. I’m very excited to have access to such a strong line-up of digital radios that I am sure will be well received by our customers.”

Commenting on the appointment, Pure’s UK sales manager Antony Chicken said: “We’re delighted to have secured the services of Pik-a-Pak.

“This new partnership is a chance for Pure to strengthen its presence within the channel by providing the bandwidth needed to get our exciting new roadmap of products into the market.

“Its experienced and skilled national field team will enable us to ensure that our products are presented and delivered to the independent channel in a timely and professional manner.”