Prize incentive for consumers to register their appliances

Leading brands are offering an incentive to customers who register their domestic appliances on Amdea’s dedicated website.

Many of the 60 brands on the Register My Appliance website, which is run by the Association of Manufacturers of Domestic Appliances (Amdea), are offering to enter those who register into a prize draw for a range of luxury items.

With today being Register My Appliance day, the domestic appliance industry is urging the public to register the millions of white goods that they have forgotten to register.

Consumer Minister Margot James was also supporting the initiative and encouraged more people to remember to take this important precaution.

She said: “I’ve used the Register My Appliance portal myself – it’s quick and easy and recognised by the Government-backed Working Group on Product Recalls and Safety as a key tool to help keep consumers safe across Britain.”

The latest YouGov survey for Amdea found that less than half (43 per cent) of British adults register their large domestic appliance with the manufacturer. Of those that don’t always register, 39 per cent said this was because they forgot, while 29 per cent didn’t think it was necessary.

Official estimates suggest UK homes are currently using around 93 million wet and dry large appliances. And a YouGov survey revealed that 70 per cent of GB adults with a fridge or fridge-freezer over 10 years old have never had a professional check to verify if they are safely connected or running properly.

Amdea chief executive Douglas Herbison said: “Manufacturers need to know where to contact owners to plan service visits. While recalls or safety modifications are rare, consumers should remember they are running large, powerful electrical appliances – often daily and for many years. It is important that they register the serial number of their products and follow the installation instructions and user guides. For quick reference, on Register My Appliance they can also find a current recall listing, along with maintenance and safe usage guidance.”

The Minister added: “While we all hope never to receive safety messages from manufacturers, it’s important they can get in touch with customers quickly and easily if there are safety issues. Amdea works throughout the year to get more people into the habit of registering the white goods they rely on every day, and I’d urge everyone to take a few minutes to do so.”