Philips TVs to appear in more Currys PC World stores as partnership expands

Philips TV is continuing to expand its successful partnership with Currys PC World, having increased its presence in more stores across the UK.

Philips has been one of the key TV brands with the electrical retail giant online since 2018 and started a trial to return to physical stores in October 2019.

The successful trial led to a continuous roll-out of new stores to the extent that Philips TV models now appear in all Currys PC World stores in major locations – some 219 in total.

The retailer has also expanded its in-store displays of Philips TVs from five stores to 25 with new sites in: Southampton, Staples Corner, Birmingham, Oxford, Edinburgh, Glasgow and Croydon.

Designed to prominently show Philips OLED and Ambilight technologies at their very best, five key locations will be home to a display of up to five 65-inch televisions.

The walls currently feature Philips multi-award winning OLED754, OLED805 and OLED+934 models with a swap to the new flagship OLED+935 – with sound by Bowers & Wilkins – expected in early November (pictured above).

Commenting on the expansion, Director UK & Nordic, Henrik Kyhl of Philips TV & Sound, said: “While 2020 has been an unbelievably challenging year for business, and everyone personally, our partnership with Currys PC World has continually delivered good news and sales success for both companies.

“That success has been delivered thanks to a combination of our outstanding product quality and Currys PC World’s exceptional service and expertise. The partnership plays a key role in our strategy of returning Philips to its place as a major TV brand in the UK.”