Mr Hide (pictured), who officially takes up the role this coming Monday (2 December), joins from techUK, the UK’s leading technology trade body, where he was Director of Marketing & Membership and led the consumer electronics work streams.
This is an important time for AMDEA, which provides the voice of the UK appliance industry, representing over 60 leading brands of large and small appliances, working alongside government, regulators, standards bodies, business and consumer advocates.
AMDEA Chair, Teresa Arbuckle, said: “Paul has great experience and a skill set which will be vital in advancing AMDEA’s aims and building on its current reputation.
“Despite the current backdrop of significant political and regulatory change, Paul will continue to work on programmes that demonstrate our industry’s commitment to consumer safety and improve trust in the appliance industry. He will lead AMDEA into a new era of growth as topics of sustainability and the circular economy become even more important to all of us.”
You can read more from Teresa Arbuckle – on the changes at AMDEA and welcoming Mr Hide – in an exclusive interview in the upcoming December/January issue of ERT magazine.
Mr Hide is a regular contributor to ERT magazine and he has spent over 20 years working for consumer electronics brands; including as UK MD of & VP of European Operations at Sharp Electronics, and in senior sales and marketing roles at Sony UK.
Upon his new role being announced, he commented: “2020 marks the 30th anniversary of my career within the consumer electronics industry. Not a year has passed without significant change and continual technology innovation. It has been an exciting ride. I am thrilled to be joining AMDEA to lead the support of this amazing industry.
“We’ve many challenges ahead. More than ever, a strong and effective trade association can be hugely valuable for members. Our objective is to rise to that challenge, ensuring that AMDEA are relevant, credible and influential; delivering a strong value proposition that members can leverage to improve their overall business performance.”
Mr Hide is also a Trustee of the Electrical Safety Board, a Non-Executive Director of Certsure, an Elected Governor of Kingston Hospital Foundation Trust and a British Cycling Road Racing Commissaire.
He assumes the CEO mantle following the retirement earlier this year of Douglas Herbison, who held the post for 13 years.