Panasonic uses top producer for new ad

Panasonic has announced a new advertising campaign, ‘True to the Director’s Vision’, for its range of 4K HDR Viera TVs.

The manufacturer joined forces with award-winning cinematographer Vanja Černjul, who worked on Netflix original series Marco Polo and Orange is the New Black. The result of this collaboration is a new short film, Converging Beams, shot and mastered in 4K HDR.

The advert follows Mr Černjul as he creates this film about lost love, with film snippets and behind-the-scenes footage as he reflects upon the benefits and challenges of working with the latest 4K HDR technology.

The campaign will debut in cinemas on April 29 and launches on TV at the end of May. It will run in the UK and Republic of Ireland until June 12.