Panasonic launches Olympics 2016 Superfans campaign

Panasonic has launched a campaign to find the UK’s biggest Olympic ‘superfans’.

The Japanese manufacturer, which is an official Olympics global partner, together with Team GB, will be asking fans of the Olympics to show their support for British athletes going to Rio this summer on social media, with fun and passionate, wild and wacky photos, using the hashtag ‘superfans’.

All fan photos with #superfans will be collated on the Superfans web page.

Olympic gold medallist Amy Williams MBE is the Superfans ambassador for the crowdsourcing campaign.

Said Andrew Denham, managing director of Panasonic UK: “Alongside the British Olympic Association (BOA), Panasonic is encouraging people to give Team GB the extra motivation it needs for away Games by sharing their fandom via our Superfans campaign. It is a great opportunity for us to share our passion for the Olympics as a company and to connect with consumers on an emotional level. This is why Panasonic’s heritage as a global Olympic partner is so important to me – it adds some real spark and colour to the brand.”

Panasonic is a long-term official partner of the BOA and has been an Official Worldwide Olympic Partner in the audio video equipment category for more than 25 years.

This year, for the first time, Panasonic is also an Official Ceremony Partner for the Rio 2016 Olympic and Paralympic Games and will provide turnkey visual technologies for the opening ceremonies, including more than 100 high brightness compact 20,000 lumen projectors (PT-DZ21K2) and multiple Broadcast Grade 2-M/E Live Switchers (AV-HS6000 series).

Said Panasonic UK’s head of brand communications, Gaele Lalahy: “As an Official Worldwide Olympic Partner, we are delighted to announce the launch of our 2016 Olympic campaign, Superfans.

“London 2012 was really the first social media Olympic and Paralympic Games and the digital world has advanced so much since then.

“Panasonic is embracing this opportunity to connect Team GB fans and celebrate everything about the Games, both on and offline. The Olympics unites people around the world like no other sporting event can, and we are excited about capturing the Olympic spirit and championing Britain’s Olympic fandom through this campaign.”