Others playing catch-up with Freeview Play

More than half of all smart HD TV sales in the UK are Freeview Play TVs, the free-to-air platform has revealed.

In June 2017, 55 per cent of smart HD TVs sold were Freeview-enabled – a rise of 20 per cent since January 2017.

The platform was launched less than two years ago and is currently backed by more than 20 leading brands. The platform is the most widely adopted service by manufacturers for catch-up TV in the UK, according to Freeview.

Since its launch, more than 1.5 million Freeview Play devices have been sold.

Freeview said that further partner announcements are planned for later this year.

Freeview managing director Guy North said: “Freeview Play is fast becoming the smart choice for UK consumers. I’d like to thank all our partners who have helped us reach this milestone. It’s a remarkable achievement.”

Dan Hastings, category director for consumer electronics at Dixons Carphone, added: “The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay TV.”