Online sales soar at Dixons Carphone as retailer issues coronavirus trading update

While its physical stores are currently closed, trading at Dixons Carphone continues to be positive thanks largely to its online offering.

In a trading update issued today (26 March), the retail giant reported that in the 11 weeks from 5 January to 21 March Electricals in the UK and Ireland was up 10 per cent, which includes a staggering recent uplift, with sales growth running at +35 per cent in the last three weeks.

“We have seen very good sales in home entertainment (TVs, Gaming), home living (fridges, freezers, kitchen appliances) and equipment for home working (laptops, printers),” the retailer said.

Specifically online, the company saw a huge 72 per cent growth in sales of Electricals.

This latest statement from Dixons Carphone comes as a result of the rapidly changing situation regarding COVID-19.

In line with Government guidance it closed its stores across the UK and Ireland from Tuesday this week (24 March).

Online channels remain open. “Online trading has been very strong in all countries over the last two weeks as people have been preparing to work from home and use essential technology to continue their lives during the Coronavirus outbreak,” the retail giant reported.

“Early signs are that this strong trading has continued since stores closed and will help to compensate for lost store sales.”

The company also mentioned the steps it is taking to protect its staff while working to satisfy high customer demand at this time.

“We will stand by our colleagues throughout this crisis,” it said “and with the Government’s help we expect to keep paying those who work in our stores during these temporary closures.”

This update comes just days after Dixons Carphone announced the closure of its 531 standalone Carphone Warehouse stores in the UK, putting nearly 3,000 people out of work.