‘The retail world is changing, and so are we’

Over the last 18 months we’ve experienced an unprecedented amount of change, affecting everything from the way we work, communicate and do business. The retail sector alone has experienced a seismic shift in buying behaviour which has transformed the industry, with consumers exploring categories, brands and retailers that they might not have engaged with previously.

But it’s not just the high street that is repositioning itself. Hitachi Capital Consumer Finance – one of the UK’s leading providers of retail point of sale finance – announced that it is embarking on a major rebrand, as it sets its sights on rapid expansion, accelerating investment in its retail systems.

The rebrand to Novuna Consumer Finance, which will be fully implemented by March 2022, follows the merger of the business’s parent company with Mitsubishi UFJ Lease and Finance Company Limited earlier this year. This was a significant move for the business and means it is now part of one of the world’s largest and most diversified financial groups, a real global powerhouse.

With the size and expertise of its new parent company, the Novuna rebrand paves the way for the organisation to respond to the huge upheaval its retail customers have faced over the last two years and adapt to the new landscape.

Vincent Reboul, Managing Director of Hitachi Capital Consumer Finance, explained the thinking behind the rebrand.

“Novuna comes from the Latin words Novo – New and Una – Together, which captures the essence of our business and how we work with our retailers, creating innovative solutions together and supporting our customers through rapid change.

“It’s a bold, fresh brand that resonates with the changes we are seeing not just in retail, but in society as a whole and reflects our digital transformation programme which is enabling us to create unique customer experiences and deliver efficiencies across all sectors.”

This is especially important in electricals, as competition in this sector is expected to intensify over the next few years, so having the right POS credit offering is a sensible move to future proof your business. The record growth in online sales we saw at the height of the pandemic signifies a permanent change in consumer behaviour, and although there is likely to be a slight shift in spending back to physical channels since lockdown eased, there is no doubt online penetration in this sector will remain higher than pre-pandemic levels.

Over the past 12 months, Hitachi Capital Consumer Finance experienced significant growth in its e-commerce channel, onboarding more retailers than ever before as demand surged for the company’s ecommerce solutions. This fast, seamless integration, creating a 24/7, retail offering, with improved credit decisioning functionality, is what the business sees as its core strength and will be brought to life with the new brand.

From this month, customers can expect to see the Novuna brand being introduced on marketing channels, though the full rebrand will not take place until March 2022. The products and services currently offered will remain the same, alongside the company’s account management teams and contacts. But in the longer term, this is far more than a change of name.

Mr Reboul concludes: “This represents how we’ve evolved as a business and shows our ambitions to evolve even further in the years to come. It’s an extremely exciting period, for both us and our customers, and we can’t wait for that to begin.”