Nick Knowles, the star of BBC’s DIY SOS, has fronted Euronics’s ‘The Difference’ Winter Campaign which has featured extensively across the nation’s TV screens, in national newspapers, on radio, online and all over social media during the Christmas and New Year periods.
“We’re delighted with our Winter Campaign that’s reached an audience of millions over the past few weeks,” comments Stuart Cook, CEO of Combined Independents (Holdings) Ltd (CIH), the electrical buying group, part of Euronics, Europe’s largest electrical buying group.
“In the campaign, we’ve spelt out the reasons why a Euronics retailer is special – our independence, our know-how, our local heritage on the high street and our buying power and how that all comes together to bring significant benefits to the UK consumer. Nick Knowles (pictured top, middle, with the Euronics team) embodies that same community spirit that’s in the DNA of a Euronics retailer. He’s an authentic and trusted personality who shares many of our values, and was the perfect choice as the face and voice of this campaign.”
Devised by award-winning advertising agency, Wordley Creative, Euronics: The Difference was shot entirely on location at multiple Euronics stores. The campaign connects the customer with the local service and family values provided by Euronics agents and explains why choosing a Euronics retailer will get customers the brands they love, with the service they expect at the prices they want.
By communicating the strengths of the brand with the help of such a well-known celebrity, the campaign has created major impact among consumers to drive online traffic and increase store footfall, CIH said. At the same time, CIH is confident that the brand-building effect will resonate well beyond the campaign period to sustain lasting sales for members.
To view the campaign, including an exclusive behind-the-scenes video on the making of the ad, then visit the Euronics UK YouTube channel.
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