TV presenter Nick Knowles will continue his work with the Euronics buying group by leading its Winter Campaign again this year as the company promotes the benefits of shopping locally.
The promotional activity – which kicked off on Christmas Eve and will run until 19 January – includes a 30 second TV ad and is supported by additional content on TV and radio as well as in national newspapers, online and social media.
“We are delighted to have Nick Knowles front our Euronics campaign again this year,” said Steve Scogings, Chairman of CIH, part of Euronics. “The focus of the campaign is on buying locally from an independent store that supports the local community. Euronics branches are embedded in the areas they service, offering expert advice and exceptional customer service. Nick shares these values as he has demonstrated in his role as our Brand Ambassador, and we are looking forward to sharing this message with the country over the coming months.”
In the main TV ad, we see Mr Knowles in a kitchen setting at home, telling the story of how Euronics stores have provided local service for generations. The narrative plays out against a backdrop where he places an order online for a new fridge-freezer from his local store, accepting delivery to the words, “Everything comes direct from your local store. Independent stores supporting local communities – just how it should be.”
In addition, there are also ‘documentary style’ pieces with store owners and audio ads for social media and radio exposure, all devised by award-winning advertising agency, Wordley Creative, and shot entirely on location.
Mr Scogings added: “This campaign is a springboard for Euronics into 2022. It will help us build awareness and reinforce our message of how important it is to buy locally from an independent store that supports the local community. It marks the beginning of an action-packed 2022 ahead.”