Still time to take part in T21/ERT training survey

ERT has teamed up with T21 Training on its latest survey, which aims to find out from electrical retailers what they want from training services within the industry.

This is the biggest survey on training in the sector and we want to know your thoughts on what training initiatives work and don’t work for you, and why, and overall what would help you and your staff in-store on a daily basis to interact with customers and products and, ultimately, increase footfall and sales.

Paul Laville, CEO of T21 Group, which has been providing training services to the electrical industry for four years, said that given the changes we’ve seen in the marketplace he felt it was time to take a new snapshot of retailers’ feelings and attitudes towards training. Click here to the survey.

“We want to know how retailers feel about not just sales training but also manufacturer product training – whether they view it as a drain on the budget, an imposition on their valuable time or a worthwhile investment, for example. It would be great for us and the manufacturers to know what retailers actually want from their training, so that we can all deliver a more effective service and do our best to help strengthen the industry we love.

“There have been a lot of changes recently in the way that training is delivered. Technology in e-learning has accelerated and mobile media is more widespread and accessible than ever – which means it’s easy to commit to training on the move. But is e-learning preferred over traditional face-to-face training? Do retailers see it as more or less effective? And what are retailers’ previous experiences of training – has it changed the business for the better or has it made no difference at all?

“It would be great if we gained insight from as many retailers as possible so I would urge everyone to take part in the survey. It only takes five minutes to complete and submit.”

You can access the survey here.

For any additional comments on this topic, you can use the ‘comments’ box below or you can get in touch with ERT Editor, Jack Cheeseman, via with specific questions or queries.