New hi-fi and lifestyle show for London

London is to get a new ‘lifestyle’ and hi-fi show. Called the Indulgence Show, it is being launched by the organisers of the successful Headroom event.

Taking place at the Novotel Conference Centre in London’s Hammersmith on October 13-16, it will feature three areas – Audio London, Headroom and Pure Pleasure.

Audio London will present a wide range of hi-fi, audio and home entertainment solutions, Headroom will showcase the largest range of headphones and portable audio in the UK and Pure Pleasure will display luxury goods, such as watches, cars, motorised and recreational vehicles, and more.

The event will be backed by a £200,000 national advertising, PR and marketing campaign across print, digital, outdoor and broadcast platforms. It hopes to attract hi-fi enthusiasts from far afield as well as those with high household incomes in and around the wealthy London boroughs.

Indulgence Show organiser Vernon Hamblin said: “We have consistently heard from our industry over recent years that it wanted a hi-fi show for London and the Home Counties. When the inaugural Headroom show was introduced two years ago, it was always the grand plan to expand it into a full audio show for London, and the time is now right to take the next step. This new event will allow us, as an industry, to reach out to hi-fi enthusiasts with Audio London, expand the Headroom event beyond its initial unparalleled success, and encompass a lifestyle section, Pure Pleasure, that will appeal to a wider affluent audience.”

Phil Wannell, Headroom organiser, added: “We know that there is a growing target audience that are happy to indulge themselves with higher quality headphones and portable audio. We want to show them that there is a progression to high-quality home hi-fi and that it can be just as much of an indulgence, bringing the same amount of pleasure as their portable audio systems and enhancing their well-being further. We want to introduce consumers to brands and products that they may currently be unaware of, while exposing them to other complementary sectors that will excite all their emotions and allow them to enjoy a weekend spoiling themselves.”