Haier has announced that Jim McEwan, Chief Commercial Officer, has taken over responsibility for the Hoover and Candy brands.
Mr McEwan joined Haier in December 2019 following 20 years in the appliance industry, predominantly in commercial and product development. His remit is to expand all brands within the UK and Irish markets and continue to deliver value to both trade partners and consumers, with a range of price points across all kitchen appliance categories through the company’s three brands – Haier, Hoover and Candy.
Speaking of his appointment, Mr McEwan said the company is well placed to play a major role in the electrical appliance industry.
“Thanks to our RenDenHeYi model and commitment to have ‘zero distance to our customers’, through our diverse portfolio of smart and connected appliances we can deliver products that will make a real difference to customers’ lives.
“The Haier, Hoover and Candy brands each have very distinctive propositions and operate in different segments of the market, so we are therefore well placed to facilitate and deliver further success.
“Even though it’s been a year full of both challenges and opportunities, business has been surprisingly good and we’ve posted record sales in many areas. This is definitely something we’re looking to build upon going forward.”
