New digital TV brand STRONG launches in the UK led by ex-Humax Director

Global consumer electronics giant, Skyworth, is launching a digital TV and home networking division under the STRONG brand in the UK.

The company has appointed former Humax Sales and Marketing Director, Rob Peacock, to spearhead the launch, with sales officially starting in Q4 this year.

Mr Peacock, who has spent 14 years working in a range of key sales and marketing roles at set-top box specialist Humax, is taking the lead role of Commercial Director at the newly-formed STRONG TV UK (a wholly owned sales subsidiary of Skyworth Digital), headquartered in Brentford, Middlesex.

Already well established in Europe and Central Asia, STRONG will offer a comprehensive line-up of 24 to 75-inch TVs (HD, Full HD and 4K Ultra HD) and satellite/terrestrial/cable set-top boxes in the UK, as well as advanced home networking products and accessories.

“After 14 successful years at Humax it was always going to take something special to tempt me to go elsewhere,” said Mr Peacock. “When Skyworth Digital asked me to take charge of establishing its consumer electronics presence in the UK, I immediately knew this was going to be a ‘once in a lifetime’ opportunity.

“Naturally, I’ll be talking to all current retail and distribution channels as I develop the brand,” he went on, ‘but having started my career looking after independents, I’m acutely aware of their vital importance when it comes to establishing any new CE brand.”

Mr Peacock added that UK independent retailers will appreciate the position of the STRONG brand as an entry-level digital TV and home networking brand; he said the company will offer a “genuinely stiff challenge” to existing players in the market, such as TCL and Hisense.

“As one of the top 10 TV manufacturers in the world, it won’t come as a surprise that Skyworth Digital has ambitious plans for its future in the UK,” Mr Peacock continued. “I’m now starting the process to engage with motivated partners who will share in – and benefit – from that vision for many years to come.”

Mr Peacock will be assisted in his role by fellow ex-Humax colleague, Graham North. The former Vice-President of Sales left his role in 2017; he will now be offering strategic management consultancy services to Skyworth’s new UK sales subsidiary.