New brands on show at Exclusively Electrical

This year’s Exclusively Electrical show saw a number of new brands determined to make a splash in the market.

The show, which took place on June 13-14 at the Business Design Centre in London, is now in its third year and is part of the established Exclusively Housewares show, which showcased housewares and tableware.

US appliance brand Blendtec is well known for its YouTube videos ‘Will It Blend?’, which has seen over 100 gadgets pulverised in its blenders and has been watched by just under 300 million viewers.

Blendtec has been in the UK for the past year and is hitting the market with its touch-screen interfaces and what it claims is “the world’s quietest blender”.

Blendtec’s vice-president of retail sales, Chris Georgeson, said he had already been surprised by its international growth.

“We knew it would do very well, with the category starting to climb a bit,” he said. “But in the UK, in terms of the blending market, we’re continuing to see increases in our segment. We try to do things a little differently from other companies and I think that is where our benefits is.”

Chinese electronics manufacturer Ecovacs has only been in the UK market since January and has recently seen its Deebot Slim featured on The Gadget Show.

The Deebot is also able to mop floors, as well as vacuuming. Ecovacs also revealed what it claimed to be the world’s first window-cleaning robot – the Winbot.

US blending equipment manufacturer Vitamix used the show to debut its Ascent Series blender range, which offer a complete system of containers with wireless connectivity, a first for the brand.

The company also used the show to reveal its refreshed brand identity.

This year saw Smeg’s first appearance at the show and it was giving an exclusive sneak preview of its variable-temperature kettle, which allows the user choose the temperature they want to boil the water at.

Brand manager John Davies said it decided to exhibit at this year’s show because it wanted to target the housewares industry, as well as electrical retail, and wanted to grow its reputation in SDAs.

Norwegian heating brand Mill Heat also made its show debut with its heaters being displayed for the first time in the UK.

German coffee machine maker Melitta, which invented coffee filter paper, is a 100-year old company and was another brand making its show debut. It entered the UK market in 2014 and offered a preview of its Grind and Brew model, which launches in October. It also revealed that some of its current models would also be adding Bluetooth functionality later in the year.

SDA distributor Pik-a-Pak previewed some of the latest products from its brand Igenix, an air treatment appliance manufacturer, which is also celebrating its 15th anniversary.

KitchenAid introduced its limited-edition Black Tie 4.8 litre stand mixer, power blender, mini stand mixer in ‘guava glaze’, mini food processor, vegetable sheeter and cold brew coffee maker.

Recent UK arrival Terraillon was also there with its smart scales and wearables with updated app, and announced it had struck a deal with Apple to sell its products through Apple Stores.

Other brands displaying their current product lines included Dualit, distributor EPE International, which handles brands such as AEG, Bugatti Italy, De’Longhi, Kenwood and Tefal, Swiss premium coffee maker Jura, distributor Europasonic, Magimix, and Team UKI, which distributes Visicook and efbe.