Swift Electrical appoints new ASM

Big Brand Appliance Distributor, Swift Electrical, has appointed Amber Sheppard as Area Sales Manager for South Wales and the South West of England.

Ms Sheppard brings extensive experience to the Stoke on Trent-based company having previously worked in business-to-business distribution, showroom-based retail and telesales.

In her new role, she will focus on building relationships with new and existing retail customers within the kitchen, electrical and merchant sector.

“I’m thrilled to be joining Swift,” she said, “they are a really well-known name in the kitchen industry and are going through a very exciting phase. I’m looking forward to being the new face of Swift.”

Chris Honer, Managing Director of Swift, added: “Amber’s experience and passion make her the ideal person to support our new and existing customers in such a key area for us. We are delighted to welcome her to the team.”