New appointment at ASWO UK

European spare parts distributor and after sales service expert, ASWO, has made a new appointment to support its ambitious growth plans in the UK and Ireland markets.

Nick Viney has joined the company in the position of Head of Sales, looking after key accounts and business development with trade customers and manufacturers across the domestic appliance, consumer electronics, IT, Telecoms and Home Automation sectors.

Viney has spent the last 13 years in the whitegoods spare parts sector, having previously worked at Whirlpool as Spares Sales Manager and at Hoover Candy Group as European Key Account Manager – aftersales service then Head of Sales UK & Eire – consumables and spares.

He commented: “I am delighted to join ASWO, a company that I have admired and respected for some time, using my industry knowledge combined with the unique business to business only, partnership approach, it really is the perfect timing for ASWO to become a key player in after sales service in the UK and Ireland.”