Neil Bradford joins Sabichi to target indies with Haden MDA launch

London-based Sabichi Homewares has announced the appointment of Neil Bradford as national accounts manager.

Mr Bradford (pictured) will be helping Sabichi to launch a range of major domestic appliances under the newly-acquired Haden brand later this year.

The company has also revealed that it will be targeting the independent sector for the first time, with Mr Bradford tasked with introducing the range to the market.

He previously worked for Portway Domestic Appliances in Andover, and joined Sabichi on March 1.

Sabichi managing director Sam Bagga commented: “We are delighted to welcome Neil to the Sabichi team and are excited to be working with independent electrical retailers.”