National Audio Show rebrands and partners with Superfi

The National Audio Show has relocated to Birmingham for this year, changed its name to the Audio & AV Show and partnered with retailer Superfi.

Dates  remain unchanged as September 16-17 but the show is relocating to the Birmingham ICC/Hyatt Regency.

Hi-fi and home cinema retailer Superfi is partnering with the Chester Group, which organises the show. The hi-fi and audio content of the show will also be considerably expanded.

The organisers say that this is part of a plan to make this show the most commercially productive event of its kind in the UK for both exhibitors and visitors.

Said Roy Bird, chairman of Chester Group: “No show can stand still. Venues, business models, technology, footfall saturation, market trends all bear down on organisers relentlessly and shows must continue to provide for all of that, to ensure the visitor gets exactly what they want – the latest products, on show, demonstrated by experts and available to buy.

“Finally we have a show and a location ideal for overseas visitors, with Birmingham Airport on the doorstep. We expect lots of trade and press visitors all of whom will be well looked after.”

Commenting on its partnership with the Chester Group, Superfi sales director Jurek Mucha said: “This show has to be part of new agenda for our industry. Along with the organisers, we are 100 per cent focused on attracting a new, fresh audience into our industry and giving back an element of fun and enjoyment in support of the products we’ll showcase and the show itself. The dynamic and attractive new location for this show, along with two very supportive venues will contribute considerably to that objective. A great show is the sum of all its parts.”

The show has already attracted some leading international exhibitors, including Samsung, Panasonic, Technics, Pioneer, Onkyo, Sonos, Bowers and Wilkins, Chord Company, Dali, International Audio Group, Wharfedale, Audiolab, Henley Designs, Hi-Fi Racks, The Right Note, Origin Live and Vertex.