Retailer Moss of Bath is to open a smart-home consumer electronics showroom next month.
Located on the first floor of the store, which is based in a five-floor Georgian building, the showroom will be completed by the end of August.
Speaking exclusively to ERT, owner Tim Moss said: “The first floor is a beautiful drawing room with high ceilings and it lends itself to it – I want it to be a conceptual experience space. A lot of people come to us with big plans of their proposed new build. It will be nice for us to have a big table, where we can sit down with them, have a coffee and go through their plans in detail. It’s a room away from the shopfloor where we can take clients.”
Asked what technology he planned to incorporate in the new showroom, Mr Moss told ERT: “Retailing now is all about experiences, rather than just rows and rows of products. I like the idea of having Amina in-wall speakers and Bowers & Wilkins in-wall and ceiling speakers and motorised lifts for TVs – the room will be experience-led. I want people to say, ‘wow – I didn’t know you could do that’. You need to surprise people.”
He added: “If you walk into a Currys, you don’t get that wow factor – it’s just rows of TVs. If people can see a TV coming out of a cabinet – going up and down on a lift – they will love it and they will be inspired by it.”
This year, Moss of Bath is celebrating its 55th birthday. The retailer is a finalist in the Consumer Electronics Retailer of the Year category at the ERT Awards 2017 and the winner will be revealed on September 25 at a lunchtime ceremony at London’s Grand Connaught Rooms.
For more information, visit www.ERTonline.co.uk/awards.