Time to get creative, as Mitchell & Brown launches Summer of Sport window display competition

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Mitchell & Brown has launched a Summer of Sport window display competition.

To celebrate this summer’s festival of sporting action with this consumer prize draw, the in-store competition encourages retailers to channel their creative skills by designing and installing a unique, eye-catching window display showcasing some of the brand’s key selling points

This latest campaign is supported by a consumer prize draw promotion, offering three lucky Mitchell & Brown TV customers their money back on TVs purchased during the summer sporting season.

The window display competition starts with a large window banner and online assets supplied by the Bolton-based manufacturer, and the rest is up to the retailer and their sports-themed creativity.

While the top window display will win TV prizes up to the value of £2,000 at retail – with £699.99 and £529.99 for the first two runners up, the real benefit is in attracting customers into store and encouraging a big screen TV purchase for the season ahead.

Mitchell & Brown will help generate additional exposure for competing stores through marketing and social media.

Commented Dan Brown, Director of Operations at Mitchell & Brown: “Large sporting events always increase TV sales and this summer’s post-lockdown sporting schedule is packed with major competitions. To help our retailers make the most of this opportunity, the competition will raise brand awareness and drive customers into store.

“In addition to the prizes, we are supporting the campaign with a raft of digital assets, window banners and co-promotion of participating retailers’ window displays.”

Once the competition is closed, an independent judge will select their top three favourite window displays. Winners will be announced before 1 August 2021 and receive their Mitchell & Brown prizes (to sell or use as staff incentives) as well as being a major part of the company’s dealer focus and PR over the following months.

Stuck for ideas for your display? Participating retailers can find suggestions here or can call a Mitchell & Brown representative or Big Red Sales Account Manager for advice.

Big screen, 4K Smart TVs take centre stage in Mitchell & Brown’s 2021 line-up, ideal for viewing all the action at Euro 2021, Wimbledon, the Tokyo Olympics, an exciting F1 season and the Tour de France.