Mission signs distribution partnership with Exertis Unlimited

British loudspeaker specialist Mission has appointed Exertis Unlimited as its exclusive UK distributor and pan-European e-tail partner for all Mission-branded products.

The new distribution deal comes as the company announces the launch of its new LX speaker range.

Steve Macintyre, UK sales and marketing manager at Mission’s parent company IAG, said: “This is an exciting time for Mission. The new LX Series is already going down a storm and the roadmap for 2017 is extremely ambitious. The appointment of leading tech distributor Exertis Unlimited helps to further differentiate Mission from IAG’s other prestigious audio brands, engaging new routes to market, while growing Mission’s sales profile across Europe.”

The new distribution partnership is effective immediately and will also include new sales and marketing initiatives.

Richard Booth, business manager for Mission at Exertis Unlimited, said: “It’s an honour to be working with a brand with the heritage, popularity and quality of Mission. It’s a stunning addition to our premium audio portfolio. We look forward to introducing Mission’s evolving line-up to retailers and customers.”