Mill unveils first UK products

Norwegian heating brand Mill has officially launched its first products in the UK.

Liverpool-based homewares and electrical appliances distributor Benross Marketing signed an exclusive distribution deal for Mill in the UK last year.

Benross and Mill unveiled two easy-to-install, fully wi-fi-integrated panel heaters, which can be controlled by a free-to-use app, as well as an LED display convection heater and a new-generation, plug-in, oil-filled radiator with ‘heat boost’ technology.

The products are available now to wholesalers and retailers and come with a two-year manufacturer’s guarantee.

Enquiries should be made to Benross Marketing commercial director Jon Brennan on 0151 448 1200 or 07710 710874.

Mr Brennan said: “We believe these products will inject some much-needed excitement into the UK’s portable-heating market. Heating products aren’t necessarily known for their design, but Mill’s products combine beauty with efficiency and practicality. The products, which continue to be designed exclusively in Norway – a climate considerably cooler than ours – exude Scandi style, as well as exceptional performance. We are confident that we can offer attractive margins to retailers on a product that will capture the interest of UK consumers.”