Mill Heat sets sights on UK market for growth

Norwegian premium heating manufacturer Mill Heat is targeting the UK for expansion.

Through an exclusive distribution agreement with Liverpool-based Benross Marketing, Mill Heat will launch in the UK in 2017.

The company has seen rapid growth in its international business over the past few years and sees the UK as a “key component” in its continued expansion.

Ane Bryn-Haugland, commercial director at Mill Heat, said: “We are extremely proud of our brand and feel that the UK is a market that will appreciate everything that Mill stands for in terms of beautiful design, as well as offering the consumer innovation that has practical lifestyle benefits. We are extremely proud of our Norwegian heritage, and this is an integral part of the design DNA that you will see in all Mill Heat products, which continue to be designed exclusively in Norway. We feel we have a partner in Benross Marketing that understands the core Mill values and will drive our business forward in the UK.”

Jon Brennan, commercial director at Benross, told ERT: “We are delighted to be working with Mill Heat to bring their products to the UK. While the heating market in the UK is a mature one, with many competing brands, we feel that we have something completely new to offer with the Mill Heat collection.

“With the market dominated by functional, uninspiring designs, the consumer is limited in choice compared with so many other areas within consumer goods. Mill’s design DNA is immediately recognisable and stunning, with performance levels to match. Moreover, through Mill wi-fi, we are able to offer a product that is able to work in harmony with the busy lifestyle of today’s consumer. We are delighted to be able to bring Mill Heat to the UK and offer the consumer a truly unique offer on heating.”