Midwich, a specialist audio visual distributor to the trade market with operations across the UK and Ireland, Continental Europe and Asia-Pacific, has announced it has acquired the entire issued share capital of AV Partner AS, a Norwegian value-added distributor of audio visual products.
Based in Oslo, the company was founded in 2010 by Tore Moe, with Arne Norum joining as Chairman in 2014. Both will continue to lead the business as part of the Group, alongside Managing Director, Olav Frank Dallas.
AV Partner is a specialist AV distributor, with a market leading position in the Norwegian projection market, where it operates with key brands including Epson, Optoma, Casio and Hitachi. More recently, the company has built a growing displays business through exclusive distribution of Vestel and has also moved into new enlarged premises with dedicated warehousing and demo facilities.
The acquisition of AV Partner marks Midwich’s entry into Norway and the wider Nordic region, a territory the Group has identified as important in its international expansion, increasing its coverage of the European AV market. It also marks the third new country of 2019 for Midwich after the January acquisitions of Prase in Italy and MobilePro in Switzerland.
Stephen Fenby, the Midwich Group Managing Director, commented: “The acquisition of AV Partner represents Midwich’s first step into the Nordic region, enabling the Group to access a large number of new customers in a significant AV market. We were impressed by the vision Arne, Tore and Olav share to grow the business as part of the Midwich Group and we look forward to beginning work with our new colleagues.”
Olav Frank Dallas, Managing Director of AV Partner commented: “We are excited about the opportunity of joining the Midwich Group and believe it is the ideal partner to help grow AV Partner. We were especially interested in Midwich’s track record of working with specialist AV business, and believe Midwich’s global relationships and AV Partner’s knowledge and experience in the local market will be a successful combination.”