Meters Music and Unlock EMEA team up in retail expansion plan

British music and audio innovator Meters Music has partnered with sales consultancy company, Unlock EMEA, to expand its retail presence across Europe, Asia and the Middle East, opening new retail doors.

Having just launched its brand new aptX HD wireless headphones – the OV-1-B-Connect – this new business venture underpins the ambitious expansion plans for the premium audio company, Meters Music said.

The new strategic alliance between the two will provide Meters with access to new retail partners across Europe, Asia and the Middle East. Unlock EMEA is the perfect platform to launch Meters’ new range of highly innovative products, not only for its brand new flagship OV-1-B-Connect headphones but also a catalogue of new products set to launch later this year, the company said.

With a cemented track record of supporting tech companies in scaling fast, Unlock EMEA will help create a retail strategy through to supporting all stages of execution, including brand representation, the direction of meetings, and much more.

Mark Gooday, Founder & Managing Director of Meters Music, commented: “Unlock EMEA is the perfect sales partner to team up with. We were impressed with the retail strategy put forward which supports our ambitious expansion plans. The goal is to become a global player in not only the headphone market but also within the audio space, and we’re confident our outstanding product – backed with the right strategy – is geared to do this.”

Paul McCafferty, Managing Director of Unlock EMEA, added: “In an established product category dominated by big brands it’s refreshing to see genuine innovation. The patented VU meter is a functional and stylish feature that offers a unique point of difference. Although Meters Music is relatively new to the market, it is backed by 25 years of audio manufacturing experience by parent company, Ashdown Engineering. We look forward to seeing Meters headphones on more retail shelves very soon!”

Introduced earlier this year, Meters launched its flagship 2020 headphones, the state-of-the-art Meters OV-1-B-Connect. It features both wireless aptX HD Bluetooth technology and a high-quality active noise-cancelling (ANC) function – creating both optimal ease-of-use and state-of-the-art sound performance. Its signature design is the fully functioning VU meters positioned on both sides of the headphones. The rest of 2020 will see a range of exciting product releases from Meters, offering unique headphones and audio products which bring together lifestyle and audiophile aspirations into one incredible package.

The parent company, Ashdown Engineering, is the team behind Meters Music. Manufacturers of guitar and bass amplifiers, Ashdown has supplied music stars such as Sir Paul McCartney, U2, Foo Fighters, Biffy Clyro (pictured above wearing Meters headphones), System of a Down and many more, for 25 years. Experts on bass performance, Ashdown has created a high-performance audio innovation – a truly exceptional pair of headphones.

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