Mediterranean Promotion From Rangemaster Offers Summers Boost For Retailers

Rangemaster has launched a new consumer promotion worth up to £250 on a selection of range cookers, offering retailers an excellent opportunity to drive sales over the summer period.

With summer holidays abroad seemingly on hold this year, Rangemaster is encouraging people to bring the Mediterranean to their kitchen through a joint collaboration with Fired Earth. Consumers can receive up to £250 to spend online at Fired Earth on paints or tiles when purchasing selected range cookers between 15th June and 31st August 2020.

The promotion is available across its 90cm, 100cm, and 110cm Nexus, Elise and Classic Deluxe models – including the new, on-trend Slate finish with Brass trim for the Classic Deluxe. Increased online activity, including heightened visibility on the Rangemaster website and supporting social media content focussing on Mediterranean-themed recipes and moodboards, will help grow consumer awareness. A range of digital assets will also be available for retailers to download and promote on their own social media channels and websites.

Iskender Diker, Director of Sales and Marketing for Rangemaster appliances, said: “We are always looking for ways to support our retailers and offer incentives that drive sales. With many consumers putting their holiday plans on hold, we want to encourage them to bring a taste of the Mediterranean to their kitchen through a joint collaboration with Fired Earth. We’re sure this promotion will introduce many more consumers to Rangemaster, Britain’s No. 1 range cooker manufacturer, and maximise sales for our nationwide partners.”