Homewares brand, Haden, has announced that Lorraine Pascale, food expert and television chef, will attend Exclusively Housewares in support of her cookware collaboration with Haden.
As one the most popular presenters and authorities on cooking and eating well, and as a voice for nutrition and wellness, Lorraine Pascale brings a fresh and exciting take on products within the small domestic appliance arena.
She said: “Eating well is so important, but with increasingly busy lifestyles it is not always possible to make healthy, nutritionally balanced and delicious dishes. So, I decided to collaborate with Haden to create cooking products that can help you maintain a healthier lifestyle, but also allow you to be creative in the kitchen.”
The collaborated collection includes a Stand Mixer, Air Fryer, Soup Maker, Kitchen Angel Instant Cooker and Health Blender. The products are available now.
“We are thrilled to be working with Lorraine,” commented Sachin Bagga of Haden. “We really admire her amazing social voice and efforts to spread the word on nutrition and wellness. The products we have collaborated on with Lorraine will enable anyone, right from the budding chef to the novice in the kitchen, to create dishes they can really be proud of.”
Will Jones, Bheta’s Chief Operating Officer and Chairman – Exclusively Shows, added: “It’s very positive news that Lorraine Pascale will be attending Exclusively to support her collaboration with Haden. It is very encouraging to see that these types of partnerships are still very much alive and that they do make a significant contribution to raising the profile of products and brands in the industry. We are delighted Lorraine has chosen Exclusively; we are sure the range will benefit from increasing number of influencers attending the Brand Showcase.”
Ms Pascale will be at the Show at 2pm on Tuesday 11 June at the Sabichi/Haden stand, which is EH214.
You can also read more about Haden’s collaboration with Ms Pascale in our special Premium SDA feature in our June issue.