Loewe appoints Pulse Cinemas as CI distributor

German TV brand Loewe has appointed Pulse Cinemas as exclusive distributor to the custom install channel, effective from March 5.

Loewe will be the only TV brand in Pulse’s portfolio.

Since its conception in 2003, Pulse Cinemas has carefully selected a portfolio of high-end home-cinema and custom-install products.

Loewe sales director Alan Whyte said: “We are very excited about our new partnership with Pulse Cinemas. Pulse has strong relationships with the key players in the UK custom-install market, together with a deep knowledge of the integration technologies, which will make it easy for installers to add Loewe’s state-of-the-art and beautifully crafted TVs to projects.”

Mike Beatty, managing director of Pulse, commented: “Our already impressive portfolio has been screaming out for a brand like Loewe. Our cinema packages now have the addition of a range of beautiful OLED TVs, which will mean our dealers and installers can finally specify a range that will give good margin and unparalleled picture quality, previously unattainable in the UK.”