Local councils lead the way on public appliance safety

AMDEA (the Association of Manufacturers of Domestic Appliances) is urging two million local government employees to lead the way on Register my Appliance, its home safety campaign.

It is inviting council employees — offering vital services at the heart of their communities — to ensure that their own families and friends take a few minutes to register their fridges, freezers and washing machines on

Then the organisation is asking those same council employees to urge their local residents to follow suit. This simple step ensures that manufacturers know where to contact them if a safety repair is ever needed – just a few clicks to make homes safer in seconds.

Safer in Seconds @ offers messages and materials for internal communications, to spread the word within councils, and external promotion pieces providing information for social housing tenants and local residents using other council services.  

Register my Appliance is the web portal designed by AMDEA, to make it quick and easy to register over 60 leading brands of appliances. The user can register in one place, directly with the manufacturer, so that no-one misses out on a safety notice or, in rare instances, a product recall.

While recalls are rare, less than a third (31 per cent) of the 170 million white goods in use in UK homes were registered when they were purchased and few people realise (18 per cent) that with the majority of manufacturers they can register products they have been using for at least 12 years. They can even register large white goods about which they may know very little. They might have found the appliance in their home when they moved in, bought it second-hand or inherited it from a friend. All can be registered — “better safe than sorry”, the Association says.

The Register my Appliance initiative is supported by all safety-advocates including RoSPA, Citizens Advice, Electrical Safety First, Trading Standards and Fire & Rescue Services. Register my Appliance also has government backing from the Office for Public Safety and Standards, the Department of Business, Energy and Industrial Strategy and the Home Office.