LG to the rescue at London Fashion Week

LG has come to the rescue again on the catwalks at London Fashion Week and is launching a new Style Saving Service to help commuters with garment-related disasters.

This is the 10th year that the Korean giant has been Official Garment Care supplier for London Fashion Week, which started today .

Its new Style Saving Service is being run in partnership with very.co.uk, and aims to help tackle commuter coffee spills and lunchtime disasters during LFW. People can tweet @LGUK with the hashtag #SaveOurStyle to arrange a pick up from LG’s garment carers.

It follows research that revealed a quarter of Brits said they feel frustrated when their outfit doesn’t look great. Over a third claim they have called off a date, missed a night out with friends or cancelled a job interview due to food and drink accidents.

The majority (90 per cent) also admitted that they wouldn’t tell someone if they’ve experienced a fashion faux pas, such as dropping food down their outfit. A third said they would throw away clothing if it’s stained and 10 per cent would buy a completely new outfit due to a food or drink spill.

Dawn Stockell, LG Electronics UK head of brand, said: “This is our tenth consecutive season as the Official Garment Care supplier for London Fashion Week and we are delighted that for the first time ever we will be bringing the expertise and service of our backstage steam team to consumers in the wider Soho area. LG is committed to helping clothes last for longer and we not only want to help people look good, but also feel good thanks to the innovative technology of our washing machines, which helps people care for their fashion.”

LG and Very have also announced they will run a series of competitions, the will see winners receive a limited edition pink wrapped washing machine, among other prizes.