LG thinks thin to celebrate Wallpaper TV launch
Korean electronics giant LG staged a one-day special event at Old Spitalfields Market in London, where it unveiled its ‘Paper-thin Home’.
The display celebrated the launch of LG’s Signature OLED W ‘Wallpaper’ TV, which measures just 2.57mm in depth and which LG has heralded as a “technology first”.
Held on May 28, the ‘Paper-thin Home’ featured regular household items that had been slimmed down to a depth similar to paper.
Instagram influencer and artist Rich McCor, known as Paperboyo, who is known for using paper props to transform the world’s most famous landmarks into comical scenes, was also on hand to host creative workshops.
The workshops aimed to teach visitors how to recreate his signature style using just paper, scissors and smart photography.
Mr McCor, commented: “Capturing an accurate illusion takes some practice and lots of experimenting with new angles, prop placement and depth of field. Collaborating with LG has given me the opportunity to not only inspire a larger than life concept in the form of the LG paper-thin home, but also share my technique and passion with others through the workshops.”
Carolyn Anderson, marketing director at LG Electronics UK, added: “LG is dedicated to continuously evolving its product line-up and setting new benchmarks in the home-entertainment category. We set out to create a product, which not only boasts astounding design, but also delivers a truly lifelike picture – so good that it even appears to give the experience of gazing out of a window, which the Wallpaper TV achieves. The LG Paper-thin Home is a fun way to showcase this new innovation and bring it to life.”