LG spends £5m on OLED TV marketing campaign

Korean brand LG has invested £5 million in a new marketing campaign to promote its latest range of OLED TVs.

Starting this month, LG will support its 2017 products with various types of marketing including outdoor and TV advertising, in-store activity, digital display, social media, PR and print.

The campaign coincides with the launch of LG’s ‘hero’ TV – the Signature OLED TV W, which has a ‘wallpaper’ design and is less than four millimetres in depth.

Said Carolyn Anderson, LG UK’s marketing director: “LG’s continued investment in OLED technology has helped position it as a leader in the premium TV sector.

“We understand that those looking for the ultimate home entertainment experience also want a beautifully designed piece of technology and our award-winning LG OLED TVs deliver deep, dark blacks and vivid colours for the ultimate viewing experience.

“The latest OLED campaign will help showcase the amazing capabilities of OLED and the wide variety of models and designs on offer, as well as demonstrate to consumers our number one brand position in the premium television market.”

The LG Signature OLED TV W, will be joined by four other new OLED models in 2017:

  • LG Signature G7 OLED 4K TV (77in/65in)
  • LG E7 OLED 4K TV (65in/55in)
  • LG C7 OLED 4K TV (65in/55in)
  • LG B7 OLED 4K TV (65in/55in)