LG scores partnership with the Football Association

Korean electronics manufacturer LG has agreed a three-year partnership with The Football Association.

The agreement will cover the Emirates FA Cup, Wembley Stadium connected by EE, England men’s teams and St George’s Park.

Under the agreement, LG will benefit from “premium” brand exposure across all rounds of the Emirates FA Cup, which is distributed in more than 150 countries and had a domestic audience that topped 27 million last year.

The company will also showcase its ultra-premium LG Signature range of home entertainment products and appliances within Club Wembley.

LG will be the official screen partner of the England men’s teams, supplying digital screens at Wembley Stadium as well as at its premier training facility, St George’s Park.

LG UK marketing director Carolyn Anderson said: “We are really excited to have secured exclusive rights with The FA in a partnership that we believe will be a collaborative effort across the next three years. LG is a leading innovator in technology and we look forward to working with The FA to support its grass-roots network, as well as equipping Wembley Stadium with the best products to cement its status as the leading sport and entertainment venue.”

FA Group commercial and marketing director Mark Bullingham commented: “Our partnership with LG Electronics will help us to transform our technology at both St George’s Park and Wembley Stadium to benefit both fans and players. We spoke to all of the brands in the sector and were blown away by LG’s technology, which will help us to reinforce Wembley Stadium as the leading venue in the country for sports and entertainment events.”